How to Become A Social Media Strategist

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10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

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Payment plan, Upfront payment

100% Privacy · Takes 1 min

10118NAT

Diploma of Social Media Marketing

The 10904NAT Diploma of Social Media Marketing from Upskilled provides a comprehensive overview of skills and strategies used in social media marketing, and is aimed at anyone wishing to start working in the field.

Material covered in the course includes marketing strategies, audience identification, content marketing, email marketing, social media platforms, budgeting and planning, providing you with a skill set that’s up to date and in demand. By the end of the course you will have fully mastered all the essential skills such as how to plan conduct and optimise organic social media marketing, how to design and develop marketing communication plans, how to develop an effective social media strategy, amongst others.

This course is delivered entirely online by Upskilled, allowing you the flexibility to study from home and pace your learning to suit your schedule.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

FEE-HELP, Upfront payment

100% Privacy · Takes 1 min

Graduate Certificate in Marketing and Digital Strategy

Build the specialist skills and knowledge you’ll need to take a significant next step in your career with the Graduate Certificate in Marketing and Digital Strategy from UTS Online.

Designed for those who want to develop core marketing capabilities to become adaptive marketing professionals and prepare for the future of digital marketing, this course will give you the foundational skills and knowledge to drive marketing strategies.

Created with industry leaders, this 100% online course will allow you to develop an understanding of core, contemporary marketing concepts to give you the confidence to apply new theories and frameworks to your everyday practice.

Online

FEE-HELP, Upfront payment

100% Privacy · Takes 1 min

10904NAT

Diploma of Social Media Marketing

The Diploma of Social Media Marketing (10904NAT) from College for Adult Learning will give you the essential skills you need to successfully develop your social media strategy and online presence.

With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.

You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn skills in:

Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
Establishing both organic and paid social media presence to increase brand reach and engagement.
Planing, implementation and how to manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

What is a Social Media Strategist

The role of a Social Media Strategist is an exciting and dynamic career that sits at the intersection of creativity and analytics. These professionals are responsible for developing and implementing effective social media strategies that enhance brand visibility and engagement across various platforms. By understanding the target audience and current trends, Social Media Strategists create compelling content that resonates with users, driving interaction and fostering community around a brand.

In this role, a Social Media Strategist’s responsibilities include conducting market research to identify trends and insights, crafting engaging posts, and managing social media campaigns. They work closely with marketing teams to align social media efforts with broader marketing goals, ensuring a cohesive brand message. Additionally, they analyse performance metrics to assess the effectiveness of campaigns, making data-driven decisions to optimise future strategies. This blend of creativity and analytical thinking makes the role both challenging and rewarding.

Common tasks for a Social Media Strategist involve creating content calendars, scheduling posts, and engaging with followers to build relationships. They also monitor social media channels for brand mentions and industry conversations, allowing them to respond promptly and maintain a positive brand image. Collaborating with graphic designers and content creators, they ensure that all visual and written content is on-brand and appealing to the audience. This collaborative environment fosters creativity and innovation, making each day unique and fulfilling.

For those who thrive in fast-paced environments and enjoy connecting with people, a career as a Social Media Strategist offers numerous opportunities for growth and development. With the ever-evolving landscape of social media, professionals in this field can continuously learn and adapt, making it an ideal choice for individuals looking to make a significant impact in the digital world.

Career Outlook for Social Media Strategist

A career as a Social Media Strategist is an exciting opportunity for those passionate about digital communication and marketing. Typically, individuals in this role are around 25 to 35 years old, reflecting a youthful demographic that is well-versed in social media trends and technologies. Social Media Strategists often work full-time, averaging around 38 to 40 hours per week, although some positions may offer part-time or casual employment options. The demand for skilled professionals in this field is growing, with unemployment rates for marketing roles remaining relatively low.

The future of the Social Media Strategist role looks promising, with predictions indicating significant growth in the coming years. As businesses increasingly recognise the importance of a strong online presence, the need for strategic social media management is expected to rise. This growth is supported by the ongoing evolution of social media platforms and the increasing integration of digital marketing strategies across various industries. With the right skills and experience, aspiring Social Media Strategists can look forward to a dynamic and rewarding career path.

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Introduction

Average Salaries

Resources

Steps to Become a Social Media Strategist

Understanding the Role of a Social Media Strategist

A Social Media Strategist is a professional who develops and implements strategies to enhance a brand’s presence on social media platforms. This role involves analysing market trends, creating engaging content, and managing social media campaigns to drive brand awareness and customer engagement. With the increasing importance of social media in marketing, this career offers exciting opportunities for creativity and strategic thinking.

Step 1

The first step to becoming a Social Media Strategist is to obtain a relevant educational background. While a degree in marketing, communications, or a related field is beneficial, it is not always mandatory. Many successful strategists have backgrounds in business, journalism, or even graphic design. The key is to develop a strong understanding of marketing principles, consumer behaviour, and digital communication.

Step 2

Next, aspiring Social Media Strategists should focus on developing their social media skills. This includes becoming proficient in various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Understanding how to create engaging content, use analytics tools, and manage online communities is essential. Many online courses and workshops are available to help individuals enhance these skills and stay updated with the latest trends.

Step 3

Practical experience is invaluable in this field. Aspiring strategists should seek internships or entry-level positions in marketing or social media management. This hands-on experience allows individuals to apply their knowledge, learn from industry professionals, and build a portfolio of work. Volunteering for non-profit organisations or small businesses can also provide valuable experience and networking opportunities.

Step 4

Building a personal brand on social media is a powerful way to showcase skills and expertise. Aspiring Social Media Strategists should create and maintain their own social media profiles, sharing insights, tips, and engaging content. This not only demonstrates their capabilities but also helps them connect with industry professionals and potential employers. A strong online presence can significantly enhance career prospects.

Step 5

The social media landscape is constantly evolving, making it crucial for strategists to stay informed about the latest trends and best practices. Following industry blogs, attending webinars, and participating in professional networks can help individuals stay ahead of the curve. Continuous learning and adaptation are key to success in this dynamic field.

Step 6

Networking is an essential aspect of building a successful career as a Social Media Strategist. Attending industry events, joining professional associations, and connecting with peers on platforms like LinkedIn can open doors to new opportunities. Building relationships with other professionals can lead to mentorship, collaboration, and job referrals, all of which are valuable for career advancement.

Step 7

As individuals gain experience, they may choose to specialise in a specific area of social media strategy, such as content creation, analytics, or community management. Specialisation can enhance career prospects and allow strategists to focus on their strengths and interests. Pursuing additional certifications or training in a chosen area can further solidify expertise and marketability.

Step 8

Once individuals have gained the necessary education, skills, and experience, they can begin applying for Social Media Strategist positions. Crafting a compelling resume and cover letter that highlight relevant experience and achievements is essential. Tailoring applications to each job and showcasing a strong understanding of the company’s brand and audience can significantly increase the chances of landing an interview.

Conclusion

Becoming a Social Media Strategist is an exciting and rewarding career path that combines creativity, strategy, and communication. By following these steps, individuals can build a successful career in this dynamic field, contributing to the growth and success of brands in the digital landscape.

What does a a Social Media Strategist do?

A Social Media Strategist plays a vital role in shaping a brand’s online presence and engagement. On a day-to-day basis, they dive into market research to understand audience trends and preferences, crafting tailored content that resonates with target demographics. This involves creating and scheduling posts across various platforms, monitoring engagement metrics, and adjusting strategies based on performance analytics. They also collaborate with creative teams to develop eye-catching visuals and compelling copy, ensuring that all content aligns with the brand’s voice and goals. Additionally, they stay updated on the latest social media trends and tools, often engaging with followers to foster community and brand loyalty. This dynamic role requires a blend of creativity, analytical thinking, and a passion for digital communication, making it an exciting career choice for those looking to make an impact in the digital landscape.

Tasks

A Social Media Strategist plays a crucial role in shaping a brand’s online presence and engagement. This dynamic position involves crafting tailored content, analysing audience behaviour, and implementing strategies that resonate with target demographics. With the ever-evolving landscape of social media, a strategist must stay ahead of trends and adapt to new platforms, ensuring that their brand remains relevant and impactful in the digital space.

Content Creation – Develop engaging and relevant content tailored to the brand’s voice and audience preferences.
Social Media Management – Oversee daily operations of social media accounts, including posting schedules and community engagement.
Analytics and Reporting – Monitor performance metrics and generate reports to assess the effectiveness of social media strategies.
Trend Analysis – Stay updated on industry trends and emerging platforms to inform strategy adjustments.
Campaign Development – Plan and execute social media campaigns that align with marketing goals and objectives.
Audience Engagement – Interact with followers, respond to comments, and foster a sense of community around the brand.
Collaboration – Work with other departments, such as marketing and design, to ensure cohesive messaging across all channels.
Brand Monitoring – Track brand mentions and sentiment across social media to manage reputation and address concerns.
Training and Development – Educate team members on best practices for social media use and engagement.
Budget Management – Allocate and manage budgets for paid social media advertising and promotions.

Skills for Success

A career as a Social Media Strategist requires a diverse set of skills that blend creativity with analytical thinking. Strong communication skills are essential, as strategists must craft engaging content that resonates with various audiences across multiple platforms. Additionally, a solid understanding of social media trends and algorithms is crucial for developing effective strategies that enhance brand visibility and engagement. Proficiency in data analysis is also important, as it allows strategists to measure the success of campaigns and adjust tactics based on performance metrics.

Moreover, a Social Media Strategist should possess excellent organisational skills to manage multiple campaigns simultaneously while adhering to deadlines. Familiarity with graphic design tools and content management systems can be beneficial, enabling the creation of visually appealing posts that capture attention. Finally, adaptability and a willingness to learn are vital traits, as the social media landscape is constantly evolving, and staying ahead of trends is key to success in this dynamic field.

Skills & Attributes

Strong understanding of social media platforms and trends
Excellent written and verbal communication skills
Creative thinking and content creation abilities
Analytical skills for measuring and interpreting data
Experience with social media management tools
Ability to develop and implement social media strategies
Knowledge of SEO and digital marketing principles
Strong organisational and time management skills
Ability to work collaboratively in a team environment
Adaptability to changing trends and technologies
Customer service orientation and community engagement skills
Understanding of branding and marketing principles
Basic graphic design skills for creating visual content
Project management skills for coordinating campaigns
Ability to handle feedback and criticism constructively

Average Salaries

The average annual salary for a Social Media Strategist in Australia is around $90,000 but this varies based on qualifications and experience, so this number is only an estimation of current data.

max $98 K

av $90 K

How to Become A Social Media Strategist

Diploma of Social Media Marketing

Diploma of Social Media Marketing

Diploma of Social Media Marketing

Master of Digital Marketing

Graduate Certificate in Marketing and Digital Strategy

Diploma of Social Media Marketing

What is a Social Media Strategist

Career Outlook for Social Media Strategist

On this Article

Steps to Become a Social Media Strategist

Understanding the Role of a Social Media Strategist

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Step 8

Conclusion

What does a a Social Media Strategist do?

Tasks

Skills for Success

Skills & Attributes

Average Salaries

Resources For Social Media Strategists

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