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The cost of this course is $1,600.
RMIT Online’s Artificial Intelligence (AI) in Marketing course empowers marketing professionals with the skills to harness AI in the evolving digital landscape. Over six weeks, participants will explore practical AI applications, ethical considerations, and strategic implementation. Key topics include assessing AI tools, integrating AI-driven initiatives, and ensuring responsible marketing practices. With hands-on experience using Microsoft Copilot, learners will gain real-world insights to enhance their marketing strategies.
This course is tailored for both seasoned marketing professionals and those looking to enhance their skills in AI-driven strategies. Participants will learn to craft AI-enabled marketing strategies that align with organisational objectives, moving from conceptualisation to implementation. By the end of the course, learners will present a project that showcases their ability to integrate AI technology into existing marketing activities, justifying their approach with supporting documentation.
With a focus on real-world applications and insights from industry experts, the Artificial Intelligence in Marketing course prepares individuals to leverage AI for improved marketing outcomes and business growth. Enquire to learn more.
The next start date for this course is April 7, 2025.
Marketing fundamentals experience is required.
In this Artificial Intelligence in Marketing course, the subjects you may study include:
Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!
Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.
Upon successful completion of this course you will receive a Artificial Intelligence in Marketing credential from RMIT Online.
This course equips students with the essential skills to navigate the rapidly evolving landscape of digital marketing through the lens of artificial intelligence. By understanding how to evaluate and implement AI technologies, students will enhance their marketing strategies, making them more effective and aligned with contemporary practices. This knowledge not only prepares them for immediate job opportunities but also positions them for long-term career progression in a field that is experiencing significant growth.
Additionally, students will earn an RMIT credential, which is recognised and can be shared on social media platforms, showcasing their commitment to professional development. This certification, combined with the practical skills gained, will help students stand out in the competitive job market, opening doors to roles such as Digital Marketing Manager, AI Marketing Specialist, and more, where they can leverage AI to drive business success.
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