Bachelor of Applied Business (Marketing)

Location

Online

Study Mode

Online

Outcomes

Campaign Manager, Content Strategist, Digital Marketing Coordinator, Email Marketer, Market Research Analyst, Marketing Consultant, Marketing Manager, Product Manager, Public Relations Manager, Small Business Manager

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Qualification

Bachelor's Degree

Awarded By

Ducere Global Business School

Duration

2-4 years

Start Date

January, April, July, October - Enquire Now

Payment Option

HECS-HELP, Upfront payment

How Much Will It Cost?

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay your course fees upfront.

HECS-HELP
FEE-HELP
You may be eligible to receive HECS-HELP or FEE-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,435 (2024-25 income year).

Find out more about government study loans here.

Looking for courses with a simple, upfront payment structure? Browse our selection of courses that allow you to pay in full at enrolment, offering you a clear path to qualification without ongoing payment commitments.

Course Rundown

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you! You'll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns. This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns. You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you'll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!

Eligibility

To be eligible to enrol in this course, you must:

Have completed Year 12 (or equivalent); OR
Have successfully completed a Higher Education qualification; OR
Have successfully completed a Vocational qualification (AQF Level 4); OR
Qualify for a Work and Life Experience Entry with demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

FAQS

What You’ll Learn

In this business marketing course, the key areas you will cover include:

Advanced Digital Marketing
Competitive Market Positioning
Marketing Strategy and Planning
Project Management and Leadership
Innovation and Design Thinking
Big Data and Market Research
Brand Development and Product Management

Why study with Ducere Global Business School

Together with its University partners, Ducere delivers and supports Australia’s most innovative online degrees. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.

Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.

No Exams. Real business projects.
Tailor your assignments to your passions
Unparalleled student support
$1.4 million in scholarships awarded in the last 3 years
Eligible Australian Students pay nothing upfront with FEE-HELP

Student Support

When you study online with Ducere Global Business School, you'll benefit from: · Personalised student support from a friendly professional team, dedicated to enhance your learning journey · One-on-one guidance and feedback from experienced academics · An advanced online platform and access to study materials via mobile app · Study when it suits you - full-time or part-time, and anywhere on any device · Fast-track your degree with accelerated options and graduate sooner! · Early exit qualification options available · Exclusive digital insights from top business leaders including Fortune 500 CEOs, billionaires and philanthropists · Applied, practical industry projects and events with Ducere's partners: NAB, Telstra, Medibank, Spotless, Make-a-Wish, Linfox, Slater and Gordon and 20th Century Fox

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from Torrens University Australia.

Learning outcomes

Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
Identify, analyse and solve marketing challenges within both new and established organisations
Skills to self-start and self-manage work-related projects within digital environments
Ability to identify, analyse and solve business challenges within both new and established organisations
Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well

Small Business Manager

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