Certificate IV in Marketing and Communication

BSB42415

Location

Online

Study Mode

Online

Outcomes

Advertising Executive, Digital Marketing Manager, Direct Marketing Officer, Market Research Assistant, Market Researcher, Marketing Coordinator, Marketing Manager, Marketing Officer, Marketing Team Leader, Public Relations Officer

View All

Qualification

Certificate IV

Awarded By

Upskilled

Duration

12-18 months

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan, Upfront payment

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

How Much Will It Cost?

Full cost for this course is $4,500. Upskilled offers a choice of two convenient payment options to help make studying more affordable:

Option 1 – Save up to 35% when you pay upfront

Total course cost: $2,975 (down from $4,500)

Option 2 – Use a flexible payment plan

No Set-up Fee. Get started for just $71 per week (paid fortnightly or monthly). Terms and conditions apply. Enquire now to find out more.

Course Rundown

Marketing techniques develop and change according to their purpose and context. With this BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions. The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries. The course will teach you industry-essential skills such as how to analyse consumer behaviour, how to develop and apply knowledge of communications industry, how to apply business risk management processes, how to articulate, present and debate ideas and how to promote products and services, amongst others. By the end of the course you will be ready to take on the exciting world of marketing and consumer communications, and start an interesting and rewarding career.

Eligibility

To be eligible, applicants must meet the following entry criteria:

English language proficiency (Year 12 English or equivalent); OR
Obtain a certificate III before enrolling in a certificate IV level qualification; OR
Demonstrate appropriate academic standing or workplace experience for the chosen qualification

FAQS

What You’ll Learn

In this marketing course, the units of competency you will study include:

BSBWRT411 – Write complex documents
BSBCMM411 – Make Presentations
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry
BSBCRT412 – Articulate, present and debate ideas
BSBXCM401 – Apply communication strategies in the workplace
BSBTWK401 – Build and maintain business relationships
BSBOPS403 – Apply business risk management processes
BSBESB404 – Market new business ventures
BSBMKG431 – Assess marketing opportunities
BSBMKG434 – Promote products and services

Upskilled may make changes to this course from time to time to reflect changes introduced to the relevant Training Package or meet other regulatory requirements.

Why study with Upskilled

Upskilled is a government approved training organisation (RTO number 40374) that specialises in providing online vocational education and training solutions to both individuals and organisations. They offer a diverse range of courses designed to enhance skills and knowledge across IT, Business, and Community Services industries, and have seen over 30,000 students successfully graduate and go on to fulfil their career goals. All Upskilled courses are delivered 100% online via their proprietary MyUpskilled platform and are designed with flexibility in mind, so that studying can fit in with anyone’s busy work and life schedules.

Upskilled work closely with industry experts to ensure that their courses are current and industry-relevant and provide a great learning experience via delivering insightful and engaging content. They partner with industry leaders such as AWS Academy, Australian Human Resources Institute and Social Media Academy to ensure that course content is of the highest quality and that graduates possess industry insider knowledge that will help them with progressing their careers. Upskilled online learning hub is designed to assist students with managing their study load, finances and eventual job seeking efforts.

Student Support

As a student of Upskilled, you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype. Upskilled recognise that learning is an interaction. For that reason, they've put in place the right tools that deliver effective skills learning and are interactive too. By understanding how people systemise information effectively, Upskilled has been able to develop online programs that make study natural, rewarding, and fun.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled.

Using well-developed marketing skills can have a big impact on a business’s bottom line. As a qualified marketing professional you will have valuable skills which you can apply to a broad range of commercial contexts.

If you’re a sales professional looking for your first qualification in marketing or you’re interested in getting your market research credentials, then this Certificate IV in Marketing and Communication will take you to that next level as a marketing or public relations officer. With this recognised qualification you will show yourself to be able to read the market and apply solutions in response to client and product needs – expertise that all businesses can benefit from.

Public Relations Officer