Here are some tips on creating a killer showreel.
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Don't even think about a down-to-earth homemade (read 'amateur') showreel.
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Keep the showreel to about two to three minutes and no longer!
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Check out other showreels on the Internet to see the standard that is out there.
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Make sure you demonstrate your versatility.
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Only include your very best work and edit tightly between different examples.
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If you decide to get your showreel produced by a company that specialises in this, make sure you have a look at their work before going with them.
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Avoid cheesy gimmicks – just strut your stuff in a professional presentation.
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Include your logo (if you have one) at the beginning of the showreel and your name and contact details at the end or on the menu page.
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If you want to make duplicates on DVDs, use good quality stock and make sure that the label and sleeve are well designed.
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Update your showreel regularly so that you always show the best of the best.