How to Become A Social Media Manager

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10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

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Fee For Service, Payment plan, Upfront payment

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10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

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100% Privacy · Takes 1 min

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

FEE-HELP, Upfront payment

100% Privacy · Takes 1 min

10904NAT

Diploma of Social Media Marketing

The Diploma of Social Media Marketing (10904NAT) from College for Adult Learning will give you the essential skills you need to successfully develop your social media strategy and online presence.

With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.

You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn skills in:

Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
Establishing both organic and paid social media presence to increase brand reach and engagement.
Planing, implementation and how to manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

10904NAT

BSB50620

Double Diploma of Social Media Marketing and Marketing and Communication

The Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning, is perfect for those looking to equip themselves with both essential social media and marketing skills.

You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.

In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn how to:

Identify, evaluate and take advantage of marketing opportunities by analysing market data.
Develop social media strategies by identifying your audience, choosing the right channels for your purpose.
Establish organic and paid social media presence to increase brand reach.
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

10904NAT

BSB40820

Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those looking to kick-start their career in digital marketing with essential social media and fundamental marketing skills.

You’ll develop social media skills to increase your online presence both organic and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers. You’ll also learn key marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects including the creation of communications plans, analysing consumer behaviour, developing content and executing marketing campaigns.

Also, you’ll learn how to:

Identify, evaluate and take advantage of marketing opportunities by analysing market data;
Develop social media strategies by identifying your audience, choosing the right channels;
Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media;
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

What is a Social Media Manager

The role of a Social Media Manager is both dynamic and rewarding, making it an exciting career choice for those passionate about digital communication and marketing. Social Media Managers are responsible for developing and implementing strategies that enhance a brand’s online presence across various social media platforms. They engage with audiences, create compelling content, and analyse performance metrics to ensure that their strategies resonate with target demographics. This role is perfect for creative individuals who enjoy storytelling and connecting with people in the digital space.

In their day-to-day activities, Social Media Managers wear many hats. They are tasked with crafting engaging posts, designing eye-catching graphics, and producing videos that capture the essence of the brand. They also monitor social media trends and audience feedback, allowing them to adapt their strategies in real-time. Additionally, they collaborate with other marketing professionals to align social media campaigns with broader marketing objectives, ensuring a cohesive brand message across all channels.

Another key responsibility of a Social Media Manager is to analyse data and insights from social media platforms. By tracking engagement rates, follower growth, and campaign performance, they can identify what works and what doesn’t. This analytical aspect of the role is crucial, as it informs future strategies and helps in making data-driven decisions. Social Media Managers also engage with followers, responding to comments and messages, which fosters a sense of community and loyalty among the audience.

Overall, a career as a Social Media Manager offers a unique blend of creativity, strategy, and communication. It provides opportunities for continuous learning and growth in a fast-paced environment. For those looking to make a significant impact in the digital world, this role is not only fulfilling but also essential in today’s marketing landscape.

Career Outlook for Social Media Manager

A career as a Social Media Manager is an exciting opportunity for those looking to blend creativity with strategic thinking in the digital landscape. The median age of professionals in this field is around 36 years, reflecting a youthful and dynamic workforce. Social Media Managers typically work full-time, averaging about 42 hours per week, with a significant portion of the workforce engaged in permanent roles. This role is particularly appealing to young adults and recent graduates who are keen to make their mark in the ever-evolving world of social media.

The demand for Social Media Managers is on the rise, with an annual employment growth of approximately 4,300 positions expected in the coming years. This growth is driven by the increasing importance of social media in marketing strategies across various industries. Currently, the unemployment rate in this sector is relatively low, indicating a robust job market for aspiring professionals. As businesses continue to recognise the value of a strong online presence, the future looks bright for those pursuing a career in social media management.

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Introduction

Average Salaries

Resources

Steps to Become a Social Media Manager

Understanding the Role of a Social Media Manager

A Social Media Manager is a vital part of any modern marketing team, responsible for developing and executing social media strategies that enhance brand awareness, engage with audiences, and drive traffic to websites. This role involves creating content, managing social media accounts, analysing performance metrics, and staying updated on the latest trends in social media. With the increasing importance of digital presence, the demand for skilled Social Media Managers continues to grow, making it an exciting and rewarding career choice.

Step 1

The journey to becoming a Social Media Manager often begins with obtaining a relevant educational background. While a degree in marketing, communications, or a related field is beneficial, it is not strictly necessary. Many successful Social Media Managers have backgrounds in journalism, public relations, or even graphic design. The key is to acquire knowledge about digital marketing principles, social media platforms, and content creation techniques. Enrolling in courses that focus on social media marketing can provide a solid foundation for aspiring professionals.

Step 2

To excel as a Social Media Manager, individuals should cultivate a diverse skill set. Key skills include strong writing and communication abilities, creativity for content creation, analytical skills for interpreting data, and proficiency in social media tools and software. Additionally, understanding SEO, graphic design, and basic video editing can enhance a candidate’s profile. Engaging in workshops, online courses, or self-study can help develop these skills and make candidates more competitive in the job market.

Step 3

Practical experience is invaluable in the field of social media management. Aspiring Social Media Managers can start by managing their own social media accounts or volunteering to help local businesses or non-profits with their online presence. Internships in marketing or communications departments can also provide hands-on experience and insights into the daily responsibilities of a Social Media Manager. This experience not only builds a portfolio but also helps in networking within the industry.

Step 4

In the digital age, personal branding is crucial. Aspiring Social Media Managers should create and maintain their own professional social media profiles that showcase their skills, creativity, and knowledge of the industry. Sharing insights, engaging with followers, and demonstrating expertise in social media trends can attract potential employers. A well-curated online presence can serve as a portfolio, showcasing the individual’s ability to manage and grow social media accounts effectively.

Step 5

The social media landscape is constantly evolving, with new platforms, tools, and trends emerging regularly. Successful Social Media Managers stay informed about these changes by following industry blogs, attending webinars, and participating in professional groups. Engaging with other professionals in the field can provide valuable insights and foster continuous learning. This commitment to staying current not only enhances skills but also demonstrates a proactive approach to potential employers.

Step 6

Networking is a powerful tool in any career, and social media management is no exception. Attending industry events, joining professional associations, and connecting with other marketing professionals on platforms like LinkedIn can open doors to job opportunities. Building relationships with industry peers can lead to mentorship, collaboration, and job referrals, making networking an essential step in the journey to becoming a Social Media Manager.

Step 7

Once equipped with the necessary education, skills, and experience, aspiring Social Media Managers can begin applying for positions. Crafting a tailored resume and cover letter that highlight relevant experience and skills is crucial. Job seekers should focus on showcasing their ability to create engaging content, manage social media campaigns, and analyse performance metrics. Applying for entry-level positions or internships can be a great way to get a foot in the door and start a fulfilling career in social media management.

Conclusion

Becoming a Social Media Manager is an exciting career path that offers opportunities for creativity, strategic thinking, and professional growth. By following these steps, individuals can position themselves for success in this dynamic field. With the right education, skills, and experience, aspiring Social Media Managers can thrive in a role that is not only rewarding but also essential in today’s digital landscape.

What does a a Social Media Manager do?

A Social Media Manager plays a vital role in shaping a brand’s online presence and engaging with its audience. On a day-to-day basis, they craft and schedule compelling content across various social media platforms, ensuring it aligns with the brand’s voice and marketing goals. They monitor engagement metrics, analyse audience insights, and adjust strategies to enhance reach and interaction. Collaborating with creative teams, they may also oversee the production of graphics and videos, while staying updated on the latest trends and platform changes. Additionally, they respond to comments and messages, fostering a sense of community and addressing customer inquiries. This dynamic role requires a blend of creativity, analytical skills, and a passion for digital communication, making it an exciting career choice for those looking to make an impact in the digital landscape.

Tasks

As a Social Media Manager, one plays a crucial role in shaping a brand’s online presence and engaging with its audience across various platforms. This dynamic position requires a blend of creativity, strategic thinking, and analytical skills to effectively promote products and services while building a loyal community. From crafting compelling content to analysing performance metrics, a Social Media Manager is at the forefront of digital marketing, driving brand awareness and customer engagement in an ever-evolving landscape.

Content Creation – Developing engaging and relevant content tailored for different social media platforms to attract and retain followers.
Social Media Strategy – Designing and implementing comprehensive social media strategies that align with the brand’s marketing goals.
Community Management – Interacting with followers, responding to comments and messages, and fostering a positive online community.
Analytics and Reporting – Monitoring social media performance metrics and preparing reports to assess the effectiveness of campaigns.
Trend Analysis – Keeping up with industry trends and platform updates to ensure the brand remains relevant and competitive.
Collaboration – Working with other marketing team members, designers, and content creators to ensure cohesive messaging across all channels.
Advertising Campaigns – Planning and executing paid social media advertising campaigns to boost visibility and engagement.
Brand Monitoring – Tracking brand mentions and sentiment across social media to manage reputation and address any issues promptly.
Influencer Partnerships – Identifying and collaborating with influencers to expand reach and enhance brand credibility.
Training and Development – Staying updated on best practices and new tools in social media management to continuously improve skills and strategies.

Skills for Success

A career as a Social Media Manager requires a diverse set of skills that blend creativity, analytical thinking, and strong communication. Individuals in this role must be adept at crafting engaging content tailored to various platforms, understanding the nuances of each social media channel. They should possess a keen eye for design and an understanding of branding to ensure that all posts align with the company’s voice and objectives. Additionally, proficiency in using social media management tools and analytics software is essential for tracking performance and optimising strategies based on data-driven insights.

Moreover, successful Social Media Managers must be excellent communicators, capable of interacting with audiences and responding to feedback in real-time. They should also stay updated on the latest trends and changes in social media algorithms to maintain a competitive edge. Strong organisational skills are crucial for managing multiple campaigns simultaneously, while creativity is key to developing innovative content that captures attention and drives engagement. Overall, a combination of technical skills, creativity, and a passion for social media is vital for anyone looking to thrive in this dynamic field.

Skills & Attributes

Strong understanding of social media platforms and trends
Excellent written and verbal communication skills
Ability to create engaging content
Analytical skills to interpret social media metrics
Experience with social media management tools
Creative thinking and problem-solving abilities
Knowledge of digital marketing strategies
Ability to work collaboratively in a team
Time management and organisational skills
Adaptability to changing trends and technologies
Customer service orientation
Basic graphic design skills
Understanding of SEO and online advertising
Ability to manage multiple projects simultaneously
Strong attention to detail

Average Salaries

The average annual salary for a Social Media Manager in Australia is around $90,000 but this varies based on qualifications and experience, so this number is only an estimation of current data.

max $98 K

av $90 K

How to Become A Social Media Manager

Diploma of Social Media Marketing

Diploma of Social Media Marketing

Master of Digital Marketing

Diploma of Social Media Marketing

Double Diploma of Social Media Marketing and Marketing and Communication

Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

What is a Social Media Manager

Career Outlook for Social Media Manager

On this Article

Steps to Become a Social Media Manager

Understanding the Role of a Social Media Manager

Step 1

Step 2

Step 3

Step 4

Step 5

Step 6

Step 7

Conclusion

What does a a Social Media Manager do?

Tasks

Skills for Success

Skills & Attributes

Average Salaries

Resources For Social Media Managers

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