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Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

10904NAT

BSB40820

Location

Online

Study Mode

Online

Outcomes

Digital Marketing Coordinator, Marketing Executive, Social Media Manager

View All

Qualification

Certificate IV, Diploma

Awarded By

College for Adult Learning

Duration

Full-time: approx. 14 months; Part-time: approx. 16-18 months

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan, Upfront payment

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

How Much Will It Cost?

Pay upfront and save, or go on one of the flexible payment plans from just $57 per week.

Course Rundown

The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those looking to kick-start their career in digital marketing with essential social media and fundamental marketing skills. You’ll develop social media skills to increase your online presence both organic and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers. You’ll also learn key marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects including the creation of communications plans, analysing consumer behaviour, developing content and executing marketing campaigns.

Also, you'll learn how to:

Identify, evaluate and take advantage of marketing opportunities by analysing market data;
Develop social media strategies by identifying your audience, choosing the right channels;
Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media;
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Eligibility

To do this course, you’ll need to be 18 or over at time of registration, you’ll need to demonstrate fluency in the English language and competency with literacy and numeracy.

FAQS

What You’ll Learn

In this course, subjects you study may include:

NAT10904001 – Plan, implement and manage content marketing
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
SIRXMKT006 – Develop a social media strategy
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBWRT411 – Write complex documents
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry
BSBMKG437 – Create and optimise digital media
BSBESB404 – Market new business ventures
BSBCRT413 – Collaborate in creative processes

Why study with College for Adult Learning

From building and construction to HR, business management, logistics and more – the College for Adult Learning (CAL) can get you qualified in it all!

The friendly and experienced team at CAL will take the time to understand your existing skills and set you on a learning path that is tailored specifically for you, helping you to achieve your goals faster. All courses are designed in house with one purpose in mind, your success!

Get the right skills, build your confidence and turn theory into practice when you study with The College for Adult Learning.

Student Support

Feel like you’re truly cared for at the College for Adult Learning! Here, their friendly team will tailor their support services to cater to YOUR needs. Be teamed with a Student Success Advisor who will work closely with you to help get you the best outcomes. Recent HR graduate Fiona states “I know that if I need support it was available ...the feedback was incredible, very attentive! She spent a lot of time taking me through things that I may have missed.” When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper. CAL promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

Where Will It Lead Me?

When you graduate, you’ll receive a Diploma of Social Media Marketing (10904NAT) and a Certificate IV in Marketing and Communication (BSB40820) from the College of Adult Learning.

Graduating with this Dual Qualification will set you up for success as a confident digital marketer with a holistic social media and marketing skillset that can be utilised across multiple industries, both client-side and agency-side. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.

Social Media Manager

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