Market Research Courses

The market research industry in Australia plays a vital role in understanding consumer behaviour and market dynamics. With a robust framework established by the Australian Market and Social Research Society (AMSRS), this industry is dedicated to upholding high professional standards and ethical practices. The AMSRS represents around 2,100 market research professionals, fostering a community that prioritises continuous learning and development.

As the industry evolves, it embraces innovative methodologies and technologies to gather insights that drive business decisions. The collaboration between AMSRS and the Association of Market and Social Research Organisations (AMSRO) enhances the industry’s capacity to advocate for its members and promote the importance of research in various sectors. This partnership ensures that the industry remains responsive to changing market needs and regulatory environments.

With an annual turnover of approximately $750 million and a workforce of over 10,000 professionals, the market research sector is not only significant in size but also in its impact on business strategies across Australia. The commitment to professional accreditation, such as the Qualified Practitioner of Market Research (QPMR), highlights the industry’s dedication to maintaining a skilled and knowledgeable workforce.

Overall, the market research industry in Australia is thriving, offering exciting career opportunities for young professionals. As businesses increasingly rely on data-driven insights, the demand for skilled market researchers is set to grow, making this an excellent field for those looking to make a meaningful impact in the business landscape.