Diploma of Marketing and Communication

BSB50620

Location

Online

Study Mode

Online

Outcomes

Brand Manager, Communications Coordinator, Communications Officer, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Marketing Manager, Public Relations Officer

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Qualification

Diploma

Awarded By

College for Adult Learning

Duration

Full-time: approx. 12 months; Part-time: approx. 14-16 months

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan, Upfront payment

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

How Much Will It Cost?

Pay a discounted price of $4,095 upfront or from $46 per week with a payment plan.

Enquire to find out more.

Payment plan

Flexible payment plans are available for this course, making it easier to invest in your future. Enquire now to find out more!

Course Rundown

This fantastic Diploma of Marketing and Communication (BSB50620) course from College for Adult Learning will prepare you to successfully manage a wide variety of processes across marketing and communications and excel in the field.

You will gain crucial skills in end-to-end marketing project management, public relations, digital and social media and budget management.

You will gain key skills to make strategic business decisions and confidence required to take on senior marketing management roles within any organisation.

Learn how to:

Prepare and deliver market research and consumer trend reports highlighting areas or opportunity and risk
Design and develop marketing communication plans across multiple channels
Manage PR, social and digital media campaigns from briefing to post-campaign reporting

Eligibility

This diploma requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

BSBWRT411 – Write complex documents
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry

Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of our Learning Coaches.

If you don’t meet the entry requirements yet, we offer the option to combine this qualification with our Pathway Package. This is perfect if you want to complete the diploma but need the entry requirement units. Find out more in your Course Guide, or speak to one of our Learning Consultants.

FAQS

What You’ll Learn

In this Diploma of Marketing and Communication (BSB50620), units you may study include:

BSBCMM511 – Communicate with influence
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBMKG552 – Design and develop marketing communication plans
BSBMKG555 – Write persuasive copy
BSBMKG545 – Conduct marketing audits
SIRXMKT006 – Develop a social media strategy
BSBCRT512 – Originate and develop concepts
BSBMKG550 – Promote products and services to international markets
BSBMKG553 – Develop public relations campaigns
SIRXMKT007 – Develop a digital marketing plan

Why study with College for Adult Learning

From building and construction to HR, business management, logistics and more – the College for Adult Learning (CAL) can get you qualified in it all!

The friendly and experienced team at CAL will take the time to understand your existing skills and set you on a learning path that is tailored specifically for you, helping you to achieve your goals faster. All courses are designed in house with one purpose in mind, your success!

Get the right skills, build your confidence and turn theory into practice when you study with The College for Adult Learning.

Student Support

Feel like you’re truly cared for at the College for Adult Learning! Here, their friendly team will tailor their support services to cater to YOUR needs. Be teamed with a Student Success Advisor who will work closely with you to help get you the best outcomes. Recent HR graduate Fiona states “I know that if I need support it was available ...the feedback was incredible, very attentive! She spent a lot of time taking me through things that I may have missed.” When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper. CAL promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.

Where Will It Lead Me?

By completing the Diploma of Marketing and Communication (BSB50620) from College for Adult Learning, you’ll be prepared to take the next step in you career and confidently shift into a marketing management role.

The skills you gain will help you navigate the demands of marketing management, including the coordination of PR, advertising and social media campaigns from strategy development through to reporting activities.

You will be able to contribute to decision making processes within any organisation through identifying areas of opportunity within the market and being able to effectively take advantage of these.

Public Relations Officer