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Branding
Strategy
Engagement
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About Marketing Courses
You make purchasing decisions every day but do you know what motivates you to make them? Marketers do. Marketing is the driving force behind the selling of products and services. By studying an online course in marketing, you will become an expert in consumer behaviour and be able to influence sales for your business.
Marketers adhere to the four Ps of selling: product, price, place and promotion. This is referred to as the ‘marketing mix’ and is just one of the things you will cover in one of our comprehensive marketing courses.
Marketing is a complex business, and many marketing courses cover related topics such as business fundamentals (applied finance, economics and business law), as well as specific industry-relevant topics like service marketing, digital marketing, audience research, B2B marketing and advertising.