Diploma of Business (Marketing)

Location

Adelaide, Brisbane, Melbourne, Online, Sydney

Study Mode

Blended, On Campus, Online

Outcomes

Marketing Officer

View All

Qualification

Diploma

Awarded By

Torrens University Australia

Duration

1 year full-time, 2 years part-time

Start Date

Enquire now for upcoming start dates

Payment Option

FEE-HELP, Upfront payment

How Much Will It Cost?

Total cost for this course is $20,400 (8 subjects at $2,550 per subject).

Students may be eligible for scholarships covering up to 20% of the fee, making the discounted fee $16,320.

Torrens University offers a number of easy payment plans or the ability to pay per subject or per semester as you go.

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Please enquire for further details.

FEE-HELP

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You’ll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $54,435 (2024-25 financial year).

Find out more about government study loans here.

Course Rundown

The Diploma of Business (Marketing) at Torrens University offers a comprehensive foundation in strategic marketing, equipping students with the skills to create impactful marketing campaigns. This course is designed to provide practical, hands-on experience through real client briefs, ensuring that students are job-ready upon graduation. The curriculum includes eight core subjects that cover essential marketing principles, consumer behaviour, digital marketing, and integrated marketing communications. Students will also engage in 50 hours of industry experience, providing valuable insights and professional connections.

Throughout the course, students will explore the role of marketing in various organisational contexts, learn to engage and influence customer behaviour, and identify unique branding opportunities. The program also offers a pathway into a Bachelor of Business, allowing for further specialisation in areas such as Marketing, Event Management, Sport Management, Entrepreneurship, or Hospitality and Tourism Management. The course is accredited by the Australian Marketing Institute, ensuring that the education provided is industry-approved and relevant.

Eligibility

To be eligible to study this course, applicants must meet the following entry requirements:

Australian secondary school certificate, or equivalent; and/or,
Successful completion of a Vocational qualification (AQF Level 4), or above; and/or,
Successful completion of at least 0.25 EFTSL at AQF level 6, 0.5 EFTSL at AQF level 5 or above, or equivalent; and/or,
Work-life experience demonstrating the ability to undertake study at the required level which may include approval of prior study or successful completion of a readiness assessment.

FAQS

What You’ll Learn

In this Diploma of Business (Marketing) course, the subjects you may study include:

Academic and Business Communication Skills
Understanding Self and Others
Integrated Marketing Communications
Marketing in the Digital Era
The Business Environment
Consumer Behaviour
Industry Skills Project (50 hours of industry experience)

Electives (choose one from the following):

Introduction to Entrepreneurship
Venture Ideation
The Business of Events
Information Systems for Business
Developing People and Culture
Project Management
Sales and Negotiation Strategies
Event Management and Operations
Economics

Why study with Torrens University Australia

Torrens University Australia is part of a network of passionate educators who believe in the transformative power of education to change individual lives, society and the world, for the better.

Their fresh approach to learning and strong industry connections has seen us become the fastest-growing university in Australia. They offer undergraduate and postgraduate programs across a wide range of academic disciplines including IT, Design, Business, Health and Hospitality, all delivered online and on-campus nationwide.

Student Support

You’ll benefit from the dedicated support of Course Advisors and Success Coaches, who can help you navigate your career dreams and study goals. And, with all your course materials online, and the option to study full or part-time, on-campus, online, or a blend of both it's all about flexibility.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Diploma of Business (Marketing) from Torrens University Australia.

This qualification will equip you with the foundational skills needed to excel in the marketing industry, providing a solid stepping stone for further study or career advancement. You will gain practical experience through real-world projects and industry placements, making you a valuable asset to potential employers. The course also offers a guaranteed pathway into the second year of our Bachelor of Business programs, allowing you to specialise further in areas such as Marketing, Event Management, or Entrepreneurship.

Additionally, this course is accredited by the Australian Marketing Institute (AMI), ensuring that your education meets industry standards and enhances your professional credibility. Completing this course will not only open doors to entry-level marketing roles but also provide opportunities for professional growth and development within the business sector.

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